What is SEO and why it’s important - learnistry.academy

Learn SEO in 7 Days – Complete SEO Training What is SEO and why it’s important

Learn SEO in 7 Days – Complete SEO Training

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Day 1 – SEO Fundamentals & History of Algorithms

What is SEO and why it’s important

Evolution of search engines (Yahoo, Google, Bing)

Major Google algorithm updates

How Google crawls, indexes, and ranks web pages

Understanding search intent and SERP structure

White Hat vs. Black Hat SEO

Day 2 – Keyword Research

What are keywords and why they matter

Understanding search intent (informational, navigational, transactional)

Keyword research tools

Analyzing keyword metrics

Creating a keyword strategy sheet

Competitor keyword analysis

Day 3 – On-Page SEO (Part 1) – Content Optimization

Title tags and best practices

Meta descriptions

URL structure optimization

Header tags (H1–H6)

Day 4 – On-Page SEO (Part 2) – Content & Images

Image optimization: alt text, file names

Writing SEO-friendly content

Internal linking strategies

Practical implementation of On-Page SEO on a website

Day 5 – Off-Page SEO

What is off-page SEO and why it matters

Importance of backlinks for ranking

Types of backlinks: dofollow, nofollow, UGC, sponsored

Strategies for quality link building

Local SEO basics (Google Business Profile setup)

Introduction to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Day 6 – Technical SEO

301 vs 302 Redirects

Page Speed Optimization

Indexability & Crawlability

Technical SEO Tools

Day 7 – Google Search Console

Setting up and verifying website ownership

Understanding performance reports

Checking indexing issues and coverage reports

Fixing errors and monitoring enhancements

Using Search Console Insights for content strategy

Submitting XML sitemap

Final SEO checklist for website optimization

Bonus Materials (Provided Later in the Course)

SEO Audit Template (Google Sheet)

Keyword Research Workbook

On-Page Optimization Checklist

Google Search Console Setup Guide

Announcements Course Info

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