Understanding SEM vs SEO - learnistry.academy

Master Google Ads in 9 Days – Complete PPC Training Understanding SEM vs SEO

Master Google Ads in 9 Days – Complete PPC Training

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Day 1 – Introduction to SEM & Keyword Research

Understanding SEM vs SEO

Understanding campaign structure

Types of campaigns in Google Ads

Navigating the Google Ads dashboard

Setting up your first test campaign structure

Day 2 – Keyword Research & Campaign Planning

Understanding audience intent and keyword relevance

Keyword Research Tools

Creating a keyword sheet for a live business

Grouping keywords into ad groups

Planning campaign objectives and structure

Day 3 – Creating Search Campaigns

Step-by-step setup of a Search Campaign

Defining targeting, goals, and ad networks

Writing compelling ad copies (Headlines, Descriptions, Extensions)

Understanding Ad Strength and policy approvals

Live demo: Creating a search campaign for a sample client

Day 4 – Ad Assets, Quality Score & Keyword Match Types

What are Ad Assets and why they matter

Types of assets

Keyword Match Types

Quality Score & Ad Rank

Day 5 – Bidding Strategies, Budgeting & Ad Auction

Manual vs Automated Bidding

Types of backlinks: dofollow, nofollow, UGC, sponsored

Budget allocation and cost control

How Google Ads Auction System works

Understanding Ad Rank and how to improve it

Using Auction Insights for competitive analysis

Day 6 – Remarketing & Conversion Tracking

What is Remarketing and why it’s powerful

Creating custom audiences and data segments

Setting up remarketing tags

Conversion tracking setup

Practical - Implementing conversions and remarketing on a live site

Day 7 – Display Advertising

Introduction to Display Network and ad formats

Audience targeting

Designing effective display creatives

Placement targeting and exclusions

Creating and launching a Display Campaign

Day 8 – YouTube & App Install Campaigns

Overview of YouTube Ads formats

Setting up a YouTube Video Campaign step-by-step

Targeting by demographics, interests, and placements

Creating engaging video ad scripts and hooks

Understanding App Install Campaigns

Live demo -YouTube Ad setup and App Install campaign creation

Day 9 – Performance Max, Demand Gen & Campaign Optimization

Understanding Performance Max Campaigns

How automation and AI optimize assets

Setting up a Performance Max campaign

Overview of Demand Gen (Discovery) Campaigns

Reading reports and performance metrics

Live walkthrough - Reviewing reports & making data-driven optimizations

Final Q&A + Feedback

Bonus Materials

Campaign Setup & Optimization Checklist

Keyword Research Template

Budget & Bidding Planner

Conversion Tracking Setup Guide

Google Ads Performance Reporting Template

Announcements Course Info

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